Category: UX Research & Environmental Design

Date: Oct 2024Collaborator: Greenway Initiative Team

Rebranding Brooklyn Greenway Initiative

A rebranding and wayfinding project that reimagines the Brooklyn Greenway through clearer navigation, visual consistency, and digital connectivity — making urban movement more intuitive and community-driven.

© Jiayin Ding 2025 All Rights Reserved

Category: UX Research & Environmental Design

Date: Oct 2024Collaborator: Greenway Initiative Team

Rebranding Brooklyn Greenway Initiative

A rebranding and wayfinding project that reimagines the Brooklyn Greenway through clearer navigation, visual consistency, and digital connectivity — making urban movement more intuitive and community-driven.

© Jiayin Ding 2025 All Rights Reserved

Category: UX Research & Environmental Design

Date: Oct 2024Collaborator: Greenway Initiative Team

Rebranding Brooklyn Greenway Initiative

A rebranding and wayfinding project that reimagines the Brooklyn Greenway through clearer navigation, visual consistency, and digital connectivity — making urban movement more intuitive and community-driven.