Category: Outdoor Branding
Date: Nov 2025
Leap 89 _ Outdoor Systems
LEAP89 is an outdoor climbing brand built around the idea of the 89° slope—a near-vertical angle that is difficult but still possible. We chose 89° because anything less than 90° is still a slope — and any slope can be climbed.
Its visual language is inspired by the geometry of a frog’s foot, translated into four forward-leaning arcs that represent grip, balance, and continuous movement.
The system is structured into four tiers:Core (climbing essentials), Structural (load-bearing tools), Human (apparel), and Cultural (visual communication). Together, they form a modular identity that moves between functionality and narrative.
Category: Outdoor Branding
Date: Nov 2025
Leap 89 _ Outdoor Systems
LEAP89 is an outdoor climbing brand built around the idea of the 89° slope—a near-vertical angle that is difficult but still possible. We chose 89° because anything less than 90° is still a slope — and any slope can be climbed.
Its visual language is inspired by the geometry of a frog’s foot, translated into four forward-leaning arcs that represent grip, balance, and continuous movement.
The system is structured into four tiers:Core (climbing essentials), Structural (load-bearing tools), Human (apparel), and Cultural (visual communication). Together, they form a modular identity that moves between functionality and narrative.
Category: Outdoor Branding
Date: Nov 2025
Leap 89 _ Outdoor Systems
LEAP89 is an outdoor climbing brand built around the idea of the 89° slope—a near-vertical angle that is difficult but still possible. We chose 89° because anything less than 90° is still a slope — and any slope can be climbed.
Its visual language is inspired by the geometry of a frog’s foot, translated into four forward-leaning arcs that represent grip, balance, and continuous movement.
The system is structured into four tiers:Core (climbing essentials), Structural (load-bearing tools), Human (apparel), and Cultural (visual communication). Together, they form a modular identity that moves between functionality and narrative.